what is digital marketing

Digital Marketing is the process of promoting products, services, or businesses through the internet and digital platforms to reach potential customers.

In simple words, digital marketing means advertising and growing a business online.

SCOPE OF DIGITAL MARKETING

The scope of Digital Marketing is very high because businesses, brands and customers are increasingly using the internet. Almost every business needs digital marketing to promote its products and services, attract customers and increase sales.

TECHNIQUES OF DIGITAL MARKETING

There are several techniques of digital marketing,

 1. Search Engine optimisation-

There are two types of SEO

     a) On Page SEO

     b)Off Page SEO